Tobi Anthony — Operations Leader

About

M.Sc. Budgeting & Financial Management, UNILAG

Commercially driven. Cross-sector. Built for scale.

I am a commercially driven Strategy and Operations Leader with cross-sector experience spanning oil & energy, mobility (MaaS) and automobile, hospitality, and FMCG. I design and scale operating models that integrate finance, commercial strategy, and service delivery to drive profitability, revenue growth, and sustainable expansion.

I have owned large P&L portfolios, managed multi-million-dollar budgets, and led diverse, multicultural teams across product development, go-to-market execution, market expansion, pricing optimization, and customer value management — working closely with sales and marketing functions to accelerate revenue, strengthen brand positioning, and optimize sales mix. Category and supply chain management sit underneath this as the operational backbone that makes the commercial strategy deliverable, grounded in data-driven decision-making and ISO-aligned operational excellence.

10+ yrs

Career in operations & commercial roles

Sectors — energy, mobility, hospitality, FMCG

Advanced degrees, UNILAG

Professional certifications

Core Pillars

Commercial growth, financial ownership, operational backbone.

Commercial growth comes first, financial ownership follows, and category and supply chain management serve as the operational backbone that makes the strategy deliverable — not the other way around.

Pillar One

Commercial Strategy & Revenue Growth

Product development, go-to-market execution & market expansion
Pricing, sales mix & margin optimization across B2B/B2C channels
Customer value management & demand visibility improvement
Partnership with sales & marketing to strengthen brand positioning

Pillar Two

P&L Ownership & Financial Performance

Full P&L ownership and financial performance management
Multi-million-dollar budget leadership via Management by Objective
Board-level reporting: P&L, income statement, balance sheet, cash flow
Unit economics — cost per unit, contribution margin, CAC, CLTV

Pillar Three

Category & Supply Chain Management

S&OP leadership integrating demand, forecasts & capacity
3PL/4PL and vendor performance management
Fleet, asset, and multi-site portfolio management
Enterprise-wide ERP transformation and process standardization

Track Record

Commercial and operational results, at scale.

From offshore logistics to a nationwide fleet and lending portfolio — every case below is measured in real business outcomes.

Flagship Case Study

Moto Business Services Nigeria — Yamaha Motor Company Subsidiary

Head of Supply Chain Management · July 2024 – Present · Lagos

Own commercial and financial performance across a nationwide fleet and lending portfolio — ₦96.1B under management at a 3% non-performing loan ratio, well below industry benchmark — from vehicle ownership product development and pricing to board-level P&L reporting and enterprise-wide ERP transformation.

Manage a ₦96.1B portfolio at a 3% NPL ratio, strengthening asset quality and integrating credit history into bureau systems to drive interest income growth and improve return on equity
Spearheaded the turnaround of the aftersales business: 425% spare parts sales growth in year one, scaling to over 1864% (19.6X) cumulative growth by H1 2026
Co-developed and launched vehicle ownership products for mid-tier corporate customers, with flexible repayment models and bundled maintenance offerings
Commercialized the resale of used spare parts to certified recyclers, opening a new incremental revenue line
Drive sales mix optimization, strategic pricing, and competitive market analysis across the spare parts retail business
Analyze production data and apply statistical analysis to measure and improve plant performance
Led enterprise-wide process standardization across fleet, procurement, stores, aftersales, and portfolio operations
Prepare and present monthly Board reports — P&L, income statement, balance sheet, and cash flow

7,770+

Riders onboarded, >15% revenue uplift

1864%

Cumulative aftersales growth (19.6X) by H1 2026

₦13.8M

Cost savings, competitive bidding (351 units)

₦110M

Insurance recoveries, 25% refurb cost cut

Automated systems, ERP (RnR) rollout

P&L · Enterprise ERP · S&OP

Sweet Sensation Limited

Central Stores Manager · Jul 2021 – Jun 2024

Owned P&L reporting across 18 business units and championed a seven-month enterprise-wide ERPNext transformation — process re-engineering, system configuration, and company-wide deployment across POS, production, procurement, finance, and retail — while leading the Sales & Operations Planning (S&OP) framework that drove revenue delivery.

P&L ownership, 18 outlets >9% margin expansion (≈₦72M) +99% inventory accuracy Zero accidents, 2023 5,000 sqm cold storage build

Go-To-Market · Sales

Louis Enterprise

Supply Chain Analyst · Jul 2017 – Sep 2018

Generated sales leads and consistently delivered on daily distribution targets, co-developing go-to-market strategy with the Head of Operations to align demand generation with distribution efficiency.

Sales & GTM strategy Key account management

Crisis Management

Radisson Blu Group

Stores Supervisor · Nov 2019 – Jun 2021

Singlehandedly managed supply chain operations through the COVID-19 total lockdown, ensuring material availability for 190+ expatriates and guests.

190+ served through lockdown Crisis prevention strategy

Career History

Over a decade of operational and commercial scale.

Every role below carried real ownership — budgets, portfolios, and teams.

Jul 2024 — Present · Lagos

Head of Supply Chain Management

Moto Business Services Nigeria (Yamaha Motor Company)

Lead Q1–Q4 strategy across fleet, procurement, stores, aftersales, and portfolio operations, managing multi-million-dollar budgets — including $22.2M for 2026 — via Management by Objective, from S&OP and pricing decisions to board-level financial reporting.

Board Reporting S&OP Leadership Product Development

Jul 2021 — Jun 2024 · Lagos

Central Stores Manager

Sweet Sensation Limited

Delivered a 500 KVA power infrastructure project supporting a 20,000 sqm central warehouse, coordinating DISCO operations while reducing warehouse holding costs by more than 23% through optimized reorder levels and disciplined inventory control.

500 KVA Infrastructure Project >23% Warehouse Cost Reduction

Nov 2019 — Jun 2021 · Lagos

Stores Supervisor

Radisson Blu Group

Maintained accurate inventory using a Material Control System and 3-way invoice matching, enforcing FIFO storage and SOPs across stationery, cold room, and guest amenity stores.

Oct 2018 — Oct 2019 · Lagos

Stores Supervisor

Lagos Deep Offshore Logistics Base (LADOL)

Managed the full logistics cycle for heavy-duty materials — jetty to FPSO — liaising with OEMs on procurement and excelling in an ISO 9001:2015 external audit.

ISO 9001:2015 Audit Excellence

Jul 2017 — Sep 2018 · Lagos

Supply Chain Analyst

Louis Enterprise

Managed customer relationships and key accounts, monitoring sales pipeline and route-to-market performance to improve conversion and market penetration.

Jan 2017 — Jun 2017 · Lagos

Stock Auditor

David Wej Global Ventures

Detected and resolved a 3-year inventory discrepancy through internal audit and control review, managing and optimizing inventory across 5 Lagos stores.

Dec 2015 — Oct 2016 · Ebonyi State

Data Analyst / Outreach Coordinator

State Planning Commission, Statistics Department, Ebonyi State

Led an outreach team supporting inmates, students, and hospital patients across rural areas, disseminating information to internal and external stakeholders.

Education & Certifications

M.Sc., Budgeting & Public Financial Management

University of Lagos (UNILAG)

B.Sc., Mathematics & Statistics

University of Lagos (UNILAG)

Chartered Supply Chain Mgmt. Professional

CSCMP, USA

Chartered Warehouse & Material Mgmt.

CWMMP, Nigeria

Professional Diploma, Procurement & SCM

College of Supply Chain Management, Nigeria

ISO 14001:2015 Environmental Mgmt.

Hybrid Group Ltd, Nigeria

SAP Super User Training

Clarionttech Services Ltd, Nigeria

Financial Modelling & Forecasting

Piston & Fusion Nigeria Ltd

Advanced Excel for Financial Analysis & Management

Tom Associates Ltd, Nigeria

Google Workspace Program

Lagos Data School, Nigeria

Medic First Aid

Medic First Aid International Inc.

Operations Leader — Driving Innovation, Strategy, Operational Excellence, Digital Transformation & Sustainable Growth

Commercially driven. Cross-sector. Built for scale.

Commercial growth, financial ownership, operational backbone.

Commercial Strategy & Revenue Growth

P&L Ownership & Financial Performance

Category & Supply Chain Management

Commercial and operational results, at scale.

Moto Business Services Nigeria — Yamaha Motor Company Subsidiary

Sweet Sensation Limited

Louis Enterprise

Radisson Blu Group

Over a decade of operational and commercial scale.

Head of Supply Chain Management

Central Stores Manager

Stores Supervisor

Stores Supervisor

Supply Chain Analyst

Stock Auditor

Data Analyst / Outreach Coordinator

M.Sc., Budgeting & Public Financial Management

B.Sc., Mathematics & Statistics

Chartered Supply Chain Mgmt. Professional

Chartered Warehouse & Material Mgmt.

Professional Diploma, Procurement & SCM

ISO 14001:2015 Environmental Mgmt.

SAP Super User Training

Financial Modelling & Forecasting

Advanced Excel for Financial Analysis & Management

Google Workspace Program

Medic First Aid

2022 & 2023 Best Senior Manager Award

Letter of Commendation

Letter of Appreciation

Ready for the next operating challenge.